
Wyndham Courts AI Booking Agents to Push Direct Bookings
Wyndham is opening hotel inventory to AI agents from Meta, OpenAI and Instinct as it seeks more direct bookings. The move signals a shift toward AI-mediated hotel discovery.

Wyndham is opening hotel inventory to AI agents from Meta, OpenAI and Instinct as it seeks more direct bookings. The move signals a shift toward AI-mediated hotel discovery.